Fonts and Typefaces

 fonts and typefaces ♡ 

☆ it shows your genre

☆ it links to your target audience

☆ it will be picked up by media specialists if they're not suitable

fonts have different connotations: times new roman connotes formality, maturity and intelligence whereas comic sans connotes youth 

difference between 'font' and 'typeface'

☆ a font is a particular weight and style of a larger type face

☆ Typefaces are categories comprised of many fonts. For example, serif is a typeface, and times new roman is a font that is part of the serif family. There are a variety of different typefaces and fonts

Serif

serif fonts are identifiable by the small lines on the edges of letters (called serifs) that make the font easier to read in print. Fonts in the Serif typeface include Times New Roman, Georgia and Book Antiqua. Example of serif typeface on glasses below:

                                                      

Sans Serif

Sans serif font letters don't have a serif attached to them, so they display more clearly on websites. Fonts in the Sans serif typeface include Arial, Verdana and Helvetica

Script 

script typefaces are meant to imitate the fluidity of human handwriting. fonts in the script time face include comic sans, Kristen, and lucida

Modern or Display

modern typeface is characterised by variance between thin and thick bold lines in the lettering. Fonts in the modern typeface include impact, rockwell and agency. 

All text in a double page spread is copy